Persuasion: Using Influence to Create Engagement
by Caroline Hatcher
One very important path to influencing others is through persuasive communication. However, the power of symbols such as language and images must be used with a strong commitment to ethical practice. If those in positions of leadership use their knowledge of the extraordinary capacities of language well, we can look forward to the growth of organisations that are fulfilling for their members and respectful of the diversity of views held about an issue, and where the creative instincts of all staff are heightened and explored.
But what does it mean to be persuasive? Although many people think of persuasion as a moment in time when someone tries to encourage another to do what they want, this book proposes a much broader way to think of persuasion.
About the Author
Caroline Hatcher BA, BEd, MA (Hons), PhD
Dr Caroline Hatcher is MBA Director and a Senior Lecturer in the Graduate School of Business, Faculty of Business at the Queensland University of Technology. She has 15 years experience in tertiary teaching in the areas of speech communication, organisational communication and intercultural business communication.
Caroline is widely published and she regularly presents at international conferences. She is a co-author of Speaking Persuasively: The Essential Guide to Giving Dynamic Presentations and Speeches (Allen & Unwin 2002), now in its second edition in Australia and distributed in the UK and USA through international publisher Sage.
Tags: culture, influence, people