The Power of Culture: Turning the Soft Stuff Into Business Advantage by Carolyn Taylor Culture can be a significant competitive advantage and it is not easily replicable. However, most organisations are not investing in culture at the level that will set them apart from their competitors. Culture is the result of messages that are received about what is really valued. People align their behaviour to these messages in order to fit in. Changing a culture requires a systematic and planned change to these messages, whose sources are behaviours, symbols and systems. Opening with a clear definition of culture and how it is sustained, the eBook concludes with a description of two of the initial key steps for harnessing its potential. Price: $4.95

About the Author
Carolyn Taylor

Carolyn grew up in a family typical of the fast disappearing culture of the English aristocracy. In rebellion, she set out for Australia to prove that she could reinvent herself without familiar cultural artefacts. Along the way she became entranced by the burgeoning personal development movement, and taught personal growth across the world. In 1985, she formed Corporate Vision to harness the thinking, values and behaviours of people to an organisational cause. The Corporate Vision team discovered first-hand the profound influence of culture on individuals and teams. They concluded that investment in culture was a key plank of organisational performance and built their expertise around this premise.

Now the founder of Walking the Talk in the United Kingdom, Carolyn is redefining creating effective organisational cultures. A sought-after conference presenter and author of Walking the Talk: Building a Culture for Success, Carolyn has worked with organisations all over the world, providing coaching and advice to the top executives on the shadow they cast through their own behavior, and how to accelerate their culture change.

Tags: culture, management