Charisma: How to Recognise it and Use it
by Desmond Guilfoyle
Why are some people more personally attractive, popular, magnetic or influential than others? Is it genetic? Is it nurtured? Is there some secret surgical community that offers charisma implants to a chosen few? Contrary to widely held beliefs, charisma and personal attractiveness are not the outcome of some mysterious or indefinable ‘X factor’ in people ― they are end result of some very special, but learnable, behaviours.
This book covers a range of easy-to-learn behaviours, attitudes and qualities that will enable you to increase your reservoir of referent power and improve your capacity to influence people.
About the Author
Desmond Guilfoyle, BSc (Hons) (Psychology), MEd, Adv Dip Brdcst, Dip T&AS, CD, MAITD
Desmond Guilfoyle is an award winning author, broadcaster and performance enhancement specialist who has lectured and consulted throughout Australia, New Zealand, South Africa, Vietnam, Singapore and the USA.
As an adjunct to his position of National Learning Advisor for the ABC’s radio division, he coaches executives and high visibility individuals in the art of public performance. The core of his work relates to the impact of self-perception on performance and behaviour. He has spent more than 20 years observing and researching how people build charismatic and power relationships with groups. His most recent book, The charisma effect (McGraw-Hill, 2002) has been translated into five languages and continues to sell strongly around the world.