Generating Innovative Ideas: Keeping the Innovation Pipeline Full
by Ken Hudson
Innovation drives growth, profitability and sustainability. This eBook argues that the ability to innovate is the primary capability that every leader and business needs. But although most managers understand the importance of innovation, they don't understand how to do it.
About the Author
Ken Hudson BBus (UTS), MBA (UNE), PhD (UWS)
Dr Ken Hudson has over 16 years senior management experience in marketing, advertising, direct marketing and management consulting, including a position as the marketing director of American Express.
His interest in the role of ideas and innovation in the corporate cycle emerged from conversations with senior managers about their self-confessed lack of expertise in creating, evaluating and implementing new products and services.
This led Ken to form High Performance Thinking, a business consulting, coaching and training company that specialises in unlocking the growth potential of people, brands and businesses.
Tags: innovation, management, strategy