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Nurturing Imagination: Fostering a Culture of Possibility
by Stephen Giugni
More and more, imagination and creativity are becoming critical for business success, and this will only increase as time goes by. Every business is striving to deliver that competitive edge, that extra level of performance, that distinguishing feature, or that trademark quality. But it is only those businesses which encourage creativity, and which can take advantage of it better than their competitors, that will survive. New technology is not the answer; increased and sustainable productivity return on investment will result from nurturing imagination and creativity.
Price: $4.95
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About the Author
Stephen Giugni
Dr Stephen Giugni joined CSIRO in 1992, and is currently the Acting Director of CSIRO's newest business unit, the Information and Communication Technologies Centre (ICT). Since 1994 Dr Giugni has been involved in a range of corporate change and organisational development activities within CSIRO, working with small and large groups of staff at all levels.
The creation of the ICT Centre brings with it a range of challenges including the development of a culture that is capable of maintaining innovation and encouraging imagination in a research area that is characterised by constant and rapid change.
Tags: culture, innovation, people
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